Sensei Amala Wrightson approached us to create a Symbol to graphically represent the Auckland Zen Centre. We responded by enveloping the Three Pillars symbol in our Auckland/Kiwi feeling Zazen inspired logo mark. We used a clean and contrasting font to ground the mark strongly on the page/screen.
Providing a straight forward branding guideline has enabled the Auckland Zen Centre to carry this new identity securely into their in house print collateral. We provided all the logo variations they would need and how they can be used, even examples of things to avoid ensuring that the logo will look good across there range of materials.